Quick Summary

Zcord is a specialized marketing automation platform combining **Instagram Comment-to-DM triggers** with **Branded Short Links** for complete click and conversion tracking.

Unlike general-purpose chat builders, Zcord features strict built-in safe-sending restrictions, compliance checks, and end-to-end web analytics attribution, protecting accounts while growing conversions.

Getting Started

1. Link Page: Sign up at app.zcord.in and link your Instagram Business profile via Facebook Business permissions.
2. Setup Triggers: Create a new campaign and assign comments triggers (e.g. listening for keywords like details or deals).
3. Draft Messages: Compose your reply templates and append a Zcord short URL with target UTM values.
4. Audit Performance: Publish the campaign and monitor click trends, geolocations, and lead checkouts.

Safe-Sending & Policy Compliance

Instagram enforces strict policy checks on automation loops. To avoid restrictions:

• Observe Windows: Respond strictly within policy-allocated messaging windows after user interactions.
• Apply Safe-Send: Define per-minute delivery limits (e.g. max 5 DMs/min) and enable randomized sending delays.
• Configure Quiet Hours: Prevent messages from sending during late nights to match user timezones.
• Set Opt-Outs: Configure stop keywords (like STOP or UNSUB) that immediately exclude users from automation loops.

Leads Management & WhatsApp Broadcasts

Zcord includes an integrated leads database and newsletter sync service designed to capture creator traffic without leaks.

Klaviyo & Mailchimp Integrations

When visitors fill in contact forms on your custom Link-in-Bio pages, the emails are stored locally and synced in the background to Klaviyo lists and Mailchimp audience lists. To set this up:

1. Go to Settings -> Integrations in the creator dashboard.
2. Enter your Klaviyo Private API Key and target List ID, or Mailchimp API Key and List ID.
3. Click Save. All future sign-ups will be pushed asynchronously.

WhatsApp Cloud Gateway Broadcasts

You can launch bulk, conversational newsletters directly from the Leads Manager. WhatsApp requires verified business numbers and pre-approved templates to prevent blocklist triggers. Verify your Phone ID and Permanent Access Token in Settings before broadcasting.

AI Twin Chatbots

Creators can embed an autonomous AI Twin on their landing pages to guide and convert visitors 24/7.

Setting Up Triggers

• Intent Detection: The chatbot parses natural language questions to classify user intentions (e.g., product questions, booking inquiries).
• Product Recommendation Links: If the user expresses intent to buy, the AI Twin automatically fetches matching catalog products and overlays direct checkout links.

Agency Portfolios & Role-Based Workspaces

Zcord allows marketing agencies to manage dozens of creator workspaces within a single billing structure.

Roster Performance Leaderboards

Compare clicks, weekly growth scores, and attribution points across your roster profiles. Use this data to prove campaign ROI to sponsors and adjust creative resources.

Tenant-Isolated Client Roles (RBAC)

Invite influencers to manage their own settings and view their traffic maps. The system automatically restricts their login tokens from viewing roster-wide data or other creator spaces.

Webhooks & Developer API

Developers can fetch stats programmatically or sync leads to databases using our APIs.

Supported Webhook Events

• comment.matched: Fires when a post comment matches configured keywords.
• dm.sent: Fires when an auto-DM is delivered.
• link.clicked: Fires when a visitor clicks a Zcord short link.

Access keys and API documentation are available inside the developer section of the Zcord dashboard.

Troubleshooting Guide

• "DMs aren't sending to users": Verify that your Facebook/Instagram page connection has not expired. Make sure the target comments do not violate Meta content guidelines, and check if your per-minute caps are saturated.
• "CTR data is not populating": Confirm that the link used inside your DM template is the correct Zcord branded short link rather than a direct destination link.
• "My account received warning flags": Pause all active campaigns immediately. Increase your randomized delays (recommended 10-15s) and reduce your hourly limits before reactivating.

Changelog

v1.2 (August 2026)

• Released Multi-Channel Comment-to-DM triggers (TikTok OAuth and YouTube WebSub integrations).
• Launched AI Twin intent-based recommendation engines.
• Introduced Leads Hub with real-time Klaviyo/Mailchimp background synchronizers.
• Released WhatsApp Cloud Gateway bulk broadcast newsletter composers.
• Launched Branded QR Code custom canvas overlay generator.
• Added Role-Based Access (RBAC) co-manager workspace controls.

v0.1 (August 2026)

• Preview release of documentation portal.
• Released Instagram Graph API v19 integration updates.
• Launched custom branded domain support and georouting filters.